The company GANDIA BLASCO, located in Ontinyent (Valencia), was born in 1941 as a family business, manufacturing blankets. For almost 40 years it was run by José Gandía-Blasco (father of José Antonio, current president of the company). During those years, i.e. the post-war period in Spain, the production was essentially aimed at the army and hospitals. In the mid-1980s the blanket branch began to give signs of fatigue, mainly due to the strong competition coming from the international markets that produced at lower costs and with higher quality. The company was forced to make a strategic turn to overcome the situation. José A. Gandía-Blasco Canales decided to take on more responsibilities in the company and saw the need for a change. His arrival meant a point of inflection. Under the premise of modernising the company, both as regards the brand and the products offered, José A. got in touch with the designers Marisa Gallén and Sandra Figuerola from the design studio La Nave in Valencia. They designed the current logo of the company: a cute kitten, an animal that looks for comfort at home. In 1990, the redesigning of the firm, the logo and the products received the Impiva Award for Innovation. This award provided the company with a major boost, since it was the first sign of evolution in their philosophy. In addition to Gallén and Figuerola, there were other designers, such as Lina Vila, who contributed to the creation of young, bright and new products for the company. During the years to follow, the brand settled in the textile market due to the exclusiveness and innovation of their designs: carpets with borders, with patterns, hand-woven, with original shapes. The production was almost exclusively domestic and it was carried out on traditional looms. The success of the carpets led to the creation of other products, such as sheets, duvet covers, bedspreads, fabrics and cushions.